What Does It Take to Build a Law Firm Without Selling Your Soul?

I've started a new newsletter piece on Substack. I've called it Unbilled Hours.

Unbilled Hours is the behind-the-scenes journal of growing a law firm from scratch - without outside funding, family connections, or sacrificing what matters most.

I didn’t come from a family of lawyers.
I didn’t have wealthy clients or business mentors in my corner.

When I started, I was freelancing with a few close friends. We had no roadmap - just long hours, empty bank accounts, and the willingness to figure things out one step at a time.

We couldn’t afford expensive consultants. And the ones who claimed to help? Most didn’t understand our business.

So we tested, we built, we stumbled, and we slowly got better.

Now, I run a boutique law firm.
I work with incredible founders, agencies, and startups.
And I get messages almost every week asking:
“How did you grow your firm?”
“How do you find clients online?”
“How do you stay consistent with content?”

This newsletter is my answer.

Who it’s for

Unbilled Hours is for lawyers, consultants, founders, and service business owners who are building something on their own terms.

You’re not here to chase clout.
You care about the work.
You want to do it with clarity, quality, and without losing yourself along the way.

You’re probably figuring out:

• How to attract better clients

• How to stand out in a noisy space

• How to build a system that doesn’t burn you out

If that’s you, you’ll feel right at home here.

What to expect

This isn’t a “how to get rich” newsletter.
It’s a working journal.

You can expect real stories. Working strategies. And lessons from the messiness of building something meaningful.

Every week, I share:

• 2 short lessons from my week

• What’s working (and what’s not)

• My approach to clients, content, positioning, and systems

• The realities no one talks about when you’re building a service business

Why Unbilled Hours?

Because no one pays you for all the time you spend thinking, learning, experimenting, and figuring it out.

But that time matters.

That’s where the actual growth happens.

This newsletter is where I reflect on those hours.

It’s where I document the parts of building a firm that don’t get talked about.

And it’s also where people get to learn from those lessons.

Posting Schedule

You’ll receive:

• 1 short personal lesson (typically on Tuesday)

• 1 deeper personal lesson or strategy (typically on Friday)

No fluff. Just the honest, evolving process of building a business with purpose.

Ready to join us? Get started here.