Hitting Sales Targets Isn’t Just About Tactics

You know the feeling: another week, another sales target.

But getting your team to actually hit those numbers? That’s where it gets tricky.

Most people think hitting quotas is all about tactics—scripts, closing strategies, cold calls. But the main thing is about structure.

If you’re running an IT company, you’re already managing a ton. Client data, software info, lead lists. And if your team isn’t clear on how to handle all that? You’re leaving it all to chance.

That’s where NDAs and SOPs come in.

I recently sat down with Mohd. Mushfiq Amin, an expert in IT services, and I had a conversation on this topic.

After that conversation, I decided to create a video. Here’s what I covered:

Key Takeaways

1. The Power of NDAs

An NDA makes sure everyone knows what’s confidential, why it matters, and when to delete it.

Without that clarity, you’re risking your data and, ultimately, your business.

2. SOPs Done Right

An SOP is your team’s roadmap for lead generation, sales calls, and follow-ups.

With clear steps, your team isn’t left guessing. They know exactly what to do next—and you’ll see the difference in productivity.

3. Linking Contracts with NDAs and SOPs

Contracts can be linked to NDAs and SOPs. When each agreement aligns, you keep everything consistent and accountable.

It doesn’t matter if you’re working with an in-house team or a third-party vendor—the structure makes sure everyone’s on the same page.

4. Fixing Mistakes Without Firing

Mistakes happen. But kicking team members out? Not always the best move.

Address the issue, update the SOP, and build a stronger process. This way, the team learns, and it’s easier to onboard new hires down the line.

The Lesson

If you’re tired of feeling like you’re chasing quotas every week, it’s time to look at your structure. NDAs protect your data, SOPs give your team clarity, and aligning your contracts ties it all together.

This isn’t just about closing deals—it’s about making sure your team knows exactly how to get there.

For real, lasting clarity in your operations, check out the video I did after speaking with Mushfiq. It’s time to hit those targets with confidence.